Thursday, August 23, 2007

Fergie and Kipling:: A Little Monkey Business

What’s a better way to relate to your target audience than to get a trendy songstress they admire to play designer for a line they’d rarely consider. And Kipling® did just that!
Hitting stores in September is Fergie for Kipling®. This glamorous girl has signed on to design a handbag collection to drop each month, September thru November (fall 07) and again in summer 08. Each collection features new designs and silhouettes modeled after a few of her favorite looks. The first Nice Scout reflects elements from the Fergalicious video; draped in leather and mesh, this collection is detailed with silver and bronze toned zippers on shimmery or matte bronze, black, and camo print. The next, Naughty Scout, is a little more sexily clad with embossed pink lips, silver rivets, and “Fergie Loves Kipling” texts in glittery gunmetal, smoky slate, and bright fuchsia. The last of the fall fleet is The Dutchess emulating her 06 Billboard Music Awards dress of plaid in rich royal hues of cobalt blue, amethyst, green and black tones decorated with tassels. So if you’re feeling like celebrating your Glamorous Life pick up a Fergilicious hobo or fanny-pack. You can preview her collection now at Kipling® or wait a couple weeks and visit a store near you.

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