Friday, November 9, 2007

Hova Takeover

Last winter was all about the hoody, and UK brand Artful Dodger had the game zipped up. Thursday November 8, it was announced that Jay-Z in partnership with Iconix Brand Group Inc purchased the high-end street brand for $15 million cash.

"Artful Dodger is an incredible brand with a lot of room for growth and Scott Langton is a visionary designer," explains Hov. "They represent what's next and new in fashion and we are glad to have both the brand and Scott as a part of our family. Artful Dodger represents the first of many acquisitions that will begin to shape our joint venture with Iconix."

PWC had a chance to get a sneak peak of Dodger's upcoming lines in Las Vegas at MAGIC back in August. Check out a few pix of our excellent Vegas adventure after the jump.

Artful Dodger's Irish pub inspired booth.

PWC's Adam Ant casino hopping.

Tuki of City of Ink and Fruit of Sol Munki in VIP at TAO.

Russell Simmons spared no expense on his Vegas booth. Complete with a water feature, sand and cabanas, the two-story structure gets PWC's "the shit" sticker of approval.


Anonymous said...

You forgot the pic of me! I h8 you for that. BUT AWESOME ARTICLE

FireBrand said...

He's a business, man!